Simple Marketing Campaign to promote the brand new Encor Ultra Biopsy Product. The device was effectively the same as an existing product but much more compact resulting is the product taking us much less space in the hospital ward.
The concept was simple "Think Small" "Size Matters". Using a silhouette of the new smaller product to replace the letter A. We produced banner graphics, Flyers and coffee cups that were used at a meeting to show off the Ultra.